SEO stands for Search Engine Optimization, which means Optimization of a website for getting better ranking in a particular Search Engine. We remove all the excess and get popular term – of SEO optimization that logically means “search engine optimization”. But what difference does that and what is the name, is not it? If there is a query optimization SEO statistics (or even very strange SEO optimization), we write about the subj. So we try again.
SEO optimization: what is it?
SEO site optimization (SEO) – is one of the ways to promote your site, the purpose of which is to improve the position of the site in the list of search results the results for certain key words. Position in the list of search results is determined by the relevance of the document (the page of the site). That is, the more accurate (relevance) page of the site answers the question, the higher it is in the SERPs. So, to answer the query enough to create a landing page and optimize landing a search query? If only it were that simple! For starters, let’s see, what the relevance is.
Relevance: What is it? (Definition)
Relevance – the degree of conformity of the page site search query entered. In fact, the relevant pages evaluated the usefulness of the response (page of the site) to the question (search query). The more adequate (is relevant) answer, the higher in the search results will be available on request Site.
SEO site optimization
Relevant pages of the site are estimated by a variety of factors. Compliance with these factors is the main task of search engine optimization. That is, SEO website optimization – is the optimization of site pages in order to increase the relevance of each page relevant to the search query.’
Since the relevance of a page is calculated from a combination of factors, it is logical to assume that the optimization of each factor will affect the relevance of the entire page. Therefore: SEO certification – a set of measures to optimize each element of the page in order to improve the relevance of all pages of the site.
We cannot affect such an important topic as the behavioral factors of the site. It is a behavioral factor in ranking a site determines the degree of success of a comprehensive SEO optimization. After all, no matter how much has not been well optimized site when visitors show a poor behavioral factor, then optimizing content will not achieve significant results. About what behavioral factors as they are, and what impact, read the article behavioral factors site.
SEO texts, images, links
If you read our SEO-blog, then you definitely have seen an article SEO Copywriting and SEO texts. Here we detail the main internal SEO factors affecting the relevance of the page. However, in addition to internal factors (internal search engine optimization) of the page, there are also external factors of SEO (search engine optimization outside). External factors to a large extent can influence the relevance of the document, thanks to such concepts as “site page weight” and “citation site.”
It is said that the weight of the pages of the site – it is an internal factor in search engine optimization SEO, however, in this context, it is considered as an external factor for the page, not the entire site. Purely external factor is a citation of the site. In the external factors search engine optimization we will deal in a separate article.
Right clicking on the link, you can transfer some of the weight of a few pages of one, thus increasing its relevancy. To do this, arrange the logical structure of the reference pages. This will help avoid the “glue pages” and clearly define which page responds to a request. Each page of your site should be optimized for their unique needs, so as not to compete with the other pages on similar key words.
Page SEO optimization
Through SEO site optimization, you need to clearly understand each page on your site. Under what query will optimize the page and how it will be linked to other pages. Create a logical link structure of the site – the most important part of the SEO site analysis . For this reason, of SEO optimization of pages must be carried out in strict accordance with the general logic of all pages of the site.
Website terms of SEO – is a collection of pages, united by one theme. All pages of the site and the contents of these pages should be designed so that each page was an exact match to its request. SEO optimization of every page of the site, together with a reference other pages, give an excellent result and the correct SEO optimized website .